Answer engine optimization is the practice of shaping the content that AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite when they answer a question. The goal is not to rank a link but to become the source the AI quotes.
SEO optimizes to rank a page in a list of links. AEO optimizes to be the answer an AI gives directly — clear, sourced, community-grounded content with structured markup the AI can extract, rather than keyword-tuned pages competing for position one.
AVOS watches five signals that shape AI answers in your category, ranks them by payoff, and turns each finding into ready-to-publish content in your brand voice. You publish it yourself, hand it to your team through a paced queue, or let AVOS run it for you through real people who disclose — so you steadily climb the AI rankings.
AVOS scans five fronts twice a week, ranked by payoff: (1) the competitor pages winning answers you're shut out of, (2) the sources AI actually cites in your category, (3) the buyer questions you're invisible for, (4) the Reddit and Quora threads shaping answers (graded A–D), and (5) your keyword health — untapped, working, covered, or worn out.
No. Reddit is one of five signals, and it's fourth in priority behind competitor pages, cited sources, and invisible buyer questions. AVOS also drafts content for your website, Quora, LinkedIn, X, and YouTube. The A–D grading applies specifically to community threads; the other four signals are ranked by payoff.
Every AVOS account includes the AVOS AI Visibility Score: a panel of real buyer questions — auto-built from your keywords or fully customizable — is run against leading AI answer engines and scored for whether your brand is mentioned or cited. You also see your share of voice vs. competitors you choose, your citation share of the sources AI reads from, your average position when AI mentions you, a publisher map of the outlets shaping answers in your category, and the questions where you're still invisible. Each insight is one click from action: gaps become drafted content, cited community threads become ready-to-post replies, and cited articles become personalized outreach emails. Scores update twice a month. Expect movement over weeks, not days — AI engines re-crawl slowly.
Yes. Alongside the visibility score, AVOS runs a brand reputation check: it asks each AI engine the skeptic questions real shoppers use — is this brand legit, is it backed by evidence, is it worth buying — and classifies each answer as recommending you, neutral, or advising caution. Every specific concern AI raises appears on your dashboard, one click from drafted content that answers it head-on. Being mentioned is not the same as being recommended, and AVOS measures both.
Expect a real timeline, not magic: your content gets indexed in 1–2 weeks, AI engines re-crawl over 3–6 weeks, and first mentions typically appear by your 2nd–4th visibility check (1–2 months of consistent posting). Your dashboard shows both sides — the pieces you've posted (which you control weekly) and the visibility score that follows behind. Even a 1-point rise means an AI answer mentioned your brand.
Only if the connection is disclosed. Posting brand content from accounts presented as ordinary, unpaid users is the practice the FTC now enforces against, with penalties reported up to $53,000 per post — and it's the brand, not the vendor, that's typically held liable. AVOS is built around FTC disclosure principles: every brand post comes from a real person who discloses the paid or affiliated connection, tracked automatically. This isn't legal advice; have counsel review your program.
Every brand sets compliance rules, and AVOS applies a no-medical-claims guardrail by default. For regulated categories like supplements, content is framed as general wellness support and specific clinical or disease claims are kept out. A human should still review before publishing.
No. AVOS was built by marketers, not engineers, for marketers. It tells you exactly what to create and drafts it for you, so a single non-technical marketer or a small team can run an entire AI-visibility program.
AVOS has three plans. Starter, $197/month — monitoring across the five signals, a payoff-ranked work list, A–D grading on community threads, 7 drafted assets per opportunity, a twice-monthly AI Visibility Score with competitor share of voice, a one-time AI-readiness site setup, and team logins. Scale, $397/month — everything in Starter plus the poster network, a Reddit & Quora warm-up engine, a paced posting queue, and automatic post tracking. Concierge, from $1,200/month — AVOS runs the posting program for you with full disclosure and monthly reporting (an application-only managed pilot). Annual billing saves two months.
Most brands are live within a few days. You fill out a short onboarding form, we set up your dashboard, and your first prioritized work appears right away.